Over the past few years many of our partners and clients have asked this question:
How important is it for my domain to be a .com?
We haven’t always known how to answer this question. I mean… we use a .io (which has it’s pros and cons > simplicity vs obscurity). My gut has always told me, that when designing a website, you should consider your domain as a first step. In fact, we have helped clients purchase and sell domain names (with .com) for tens of thousands of dollars! So what’s all the fuss? Is it worth it?
Recently I went looking for an article or two that might confirm my suspicions. I found this article from Forbes.com and I think it’s worth a read: