Sometimes good fortune smiles on you and you have to be prepared for what’s coming next. That was the situation local innovators Bee Thinking found their business in when they were scheduled to appear on ABC’s Shark Tank. Bee Thinking is the world’s first beekeeping supplier specializing in foundationless hives made from sustainably-harvested wood. Knowing their public profile was about to be raised, Bee Thinking hired WLCR to prepare their site for the heavy web traffic that would be coming its way.
We began by gathering existing content so we could consolidate, reorganize and refine the sites user paths. Next up we improved the sites formatting for a more consistent look and feel, updated the menu bar to again help with user paths and finally had a photo shoot to capture images that would help showcase Bee Thinking’s products via a homepage slideshow.
As you might imagine, after a successful showing on Shark Tank, the site was flooded with traffic. With our work on both back and front end, the site performed beautifully, highlighting Bee Thinking’s in-house manufactured beehives and giving their customers an improved online experience from which to choose and learn more.