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Ancient Wisdom, Modern Commerce. Surya Needed Both to Work at Once.

Surya ecommerce homepage on desktop — custom website design and developmentsurya spa logo
Shopify Development, UX/UI Design & Ecommerce Strategy

Ancient Wisdom, Modern Commerce. Surya Needed Both to Work at Once.

Surya had built a genuine reputation in Ayurvedic wellness — a brand with deep roots, trusted products, and a growing audience. What they needed was a digital presence that could keep pace with the ambition: smoother ecommerce, stronger DTC performance, and the ability to launch products in sync with high-profile television appearances.

The window for a TV-driven launch doesn't wait. The site had to be ready when the moment arrived.

Surya (y)oni Balancing Steam Ayurvedic Herbalist product in a matte black cylindrical tube against a warm taupe background.
A person seen from behind, kneeling naked in shallow natural water.
Three Surya campaign materials displayed on a warm brown background: a treatment photo, a Gwyneth Paltrow quote card reading "Surya gets me to a place of profound equilibrium and deep renewal," and a product flatlay showing skincare and facial tools with the tagline "Get Addicted to Natural Beauty."

WLCR came in across strategy, design, and development simultaneously — there wasn't time to do it any other way.

Strategy & Brand Extension | Thought leadership, content strategy, and marketing and retail strategy aligned to Surya's growth trajectory. We weren't just executing briefs; we were helping shape what the brand could become.

Design & Development | UX and UI design, front and back end development, and creative copywriting built around reducing friction in the ecommerce funnel. Shopify at the core, with Klaviyo, Gorgias, Google Analytics, Meta Pixel, and Mangomint integrated to support marketing, community, and bookings.

Physical & Digital | Product development that spanned both dimensions — packaging design and retail and hospitality print alongside the digital buildout. Campaign strategy timed to celebrity partner activations and broadcast moments.

Surya's trademarked (y)oni logo
The Surya website displayed on a smartphone and MacBook Pro resting on a concrete surface, showing the mobile and desktop versions of the site side by side.The Surya website displayed on a smartphone and MacBook Pro resting on a concrete surface, showing the mobile and desktop versions of the site side by side.

The Scope

  • UX & UI Design
  • Shopify Development
  • Ecommerce Content Strategy
  • Brand Extension
  • Campaign Strategy
  • Packaging & Print Design
  • Creative Copywriting
  • Front & Back End Development
  • Marketing & Retail Strategy
Provocative advertisements for Surya Spa's (y)oni product
The Results

Surya came out of the engagement with a digital presence capable of supporting what they'd built — DTC sales strengthened, product launches executed on compressed timelines, and a brand positioned as the authority it had always been in Ayurvedic wellness.

The digital infrastructure finally matched the reputation that was already there.

Got a brand with more depth than its digital presence shows?

LET'S TALK
Surya (y)oni Balancing Cream Ayurvedic Tridoshic in a small black glass jar with a cream and gold label against a warm taupe background.Surya (y)oni Balancing Cream Ayurvedic Tridoshic in a small black glass jar with a cream and gold label against a warm taupe background.

WLCR is a full-service creative agency and ecommerce development studio based in Portland, Oregon. For Surya, our work spanned ecommerce strategy, UX and UI design, Shopify development, brand extension, packaging design, campaign strategy, and creative copywriting. We work with wellness brands that have earned their authority and need a digital partner who can move fast without losing sight of what makes the brand worth building.