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The First Certified Sustainable Sushi Restaurant Deserved a Digital Presence Worth the Title.

Nigiri on a plate - Bamboo Sushi brand refresh website design — creative agency Portland Oregonbamboo sushi logo
Brand Identity, Digital Marketing Strategy & Website Design

The First Certified Sustainable Sushi Restaurant Deserved a Digital Presence Worth the Title.

Collage of Bamboo Sushi images and graphic assets.

Bamboo Sushi earned a credential most restaurants never will: the first certified sustainable sushi restaurant group in the world. The mission was real, the food was exceptional, and the brand had genuine momentum. What they were running into was a plateau — inconsistent brand expression across physical and digital channels, and a digital marketing strategy that wasn't keeping pace with their expansion goals.

The story was worth telling better. The numbers needed to move.

Mobile mockups of Bamboo Sushi Instagram story assets

WLCR came in across brand, digital marketing, and web — building a system designed to compound rather than just perform in the short term.

Brand & Website | A strategic brand identity refresh carried through to the website — UX/UI design, content management via Sanity CMS, and a Next.js build optimized for performance. Consistent brand expression across every digital touchpoint, finally.

Digital Marketing | An integrated strategy spanning Google Ads, email via Klaviyo, social, food delivery platforms, and Yelp — all pulling in the same direction. Paid media optimization that delivered meaningful return on a modest budget increase. A reporting system built for ongoing improvement, not just one-time gains.

Menu Strategy | Menu design and profitability analysis that went beyond aesthetics. A redesigned menu structure, with Sushi Boards introduced as a high-AOV format, delivered results that showed up directly in revenue.

Two images of Bamboo Sushi menus
Mobile mockups of the Bamboo Sushi website

The Scope

  • Brand Identity Refresh
  • Website UX/UI Design
  • Digital Marketing Strategy
  • Paid Media Optimization
  • Content Creation & Copywriting
  • Menu Design & Profitability Analysis
  • Reporting System Development
Overhead shot of a wooden dining table set with multiple dishes including two pieces of salmon nigiri on a matte blue ceramic plate, a folded white napkin with chopsticks, and partial views of vegetable dishes in ceramic bowls.
Screenshot of the Bamboo Sushi website Featured Purveyors section, showing a full-width coastal landscape with tabbed navigation listing sustainable seafood suppliers including Fremantle Octopus, Big Glory Bay King Salmon, Pacific Seafood, Blue Ocean Mariculture, and Kingfish Zeeland, with an expanded description and photo gallery for Big Glory Bay.
The Results

Store visits increased significantly. Google Ads delivered strong year-over-year growth on only a 6% budget increase. Net sales rose meaningfully within the first six months. Sushi Boards boosted average order value by 74%.

The system WLCR built didn't just hit targets — it kept running after we built it. That's the kind of result worth talking about.

Ready to build a digital presence that compounds over time?

CONTACT US
Delicate line illustration of fishing boats, a buoy, and a whale tail on a light background, used as a decorative divider on the Bamboo Sushi website.Delicate line illustration of fishing boats, a buoy, and a whale tail on a light background, used as a decorative divider on the Bamboo Sushi website.

WLCR is a full-service creative agency and digital marketing studio based in Portland, Oregon. For Bamboo Sushi, our work spanned brand identity, website design and development, digital marketing strategy, paid media, menu design, and profitability analysis. We work with restaurant groups and hospitality brands that have built something worth scaling and need a strategic partner to help them get there.