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Portland's Favorite Donut Shop Had to Reinvent How It Sold.

a mother and child picking donuts - Blue Star Donuts ecommerce homepage redesign — ecommerce website development Portlandblue star donuts logo
Blue Star Donuts | Shopify Development, UX/UI Design & Ecommerce Strategy

Portland's Favorite Donut Shop Had to Reinvent How It Sold.

Blue Star Donuts built their reputation one location at a time. Brioche-based, chef-driven, and deeply local — the kind of donut shop that earns a line out the door before 9am. Then COVID hit, and the entire model that made them Blue Star suddenly became a liability.

The stores were closed or limited. The brand was strong. The question was whether the website could carry the weight.

It couldn't. Not yet.

A Blue Star Donuts lemon poppyseed glazed donut on a white surface with fresh lemon halves and scattered poppy seeds.
Blue Star Donuts branded gift boxes displayed with assorted donuts on small plates and a pink cocktail garnished with lime, arranged on a blush background.

WLCR came in with a full ecosystem audit before rebuilding anything. The existing site wasn't built for what Blue Star needed to become — a brand that could serve a loyal Portland regular and a first-time customer in New York in the same transaction flow.

Overhead shot of a white rectangular platter lined with an assortment of Blue Star Donuts in a variety of glazes including pink, purple, yellow, white, and chocolate, surrounded by additional donuts and coffee cups on a linen surface.
Close-up of a Blue Star Donuts maple glazed donut topped with crumbled bacon on a white plate, with additional donuts visible in the background.
Overhead shot of an open Blue Star Donuts box on a bright blue background containing four donuts: a square pink glazed, a round powdered sugar, a round berry-colored glazed, and a fritter.

The Scope

  • UX/UI & CX Design
  • Shopify Development
  • Full-Stack Development
  • Subscription & Fulfillment Architecture
  • ADA Compliance
  • Conversion Optimization
  • Photography & Video Production
  • Creative Copywriting
A generous pile of assorted Blue Star Donuts on a white plate.
Three mobile mockups of the Blue Star Donuts website on a blush-pink background
Taste the Triumph!

With the help of WLCR, Blue Star Donuts achieved exceptional results. The project boosted sales, strengthened brand affinity, and fostered customer loyalty. Blue Star Donuts is now delighting donut enthusiasts nationwide, leaving them craving more, one scrumptious bite at a time.

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