Blue Star's Nationwide Donut Delights
Blue Star Donuts turned to WLCR to overcome the challenges brought by COVID-19 and expand their e-commerce offerings while maintaining their local presence.
The Delicious Dilemma
Blue Star Donuts needed to adapt to the changing market dynamics caused by COVID-19. They wanted to enhance the look of their website, optimize their user experience, and introduce nationwide shipping, while still catering to local pickup and delivery orders.
Crafting sweet solutions
WLCR concocted a masterful plan by blending captivating visuals, simplified user journeys, and a touch of magic. We created a sophisticated, fun, and elevated e-commerce experience, balancing nationwide shipping with local order fulfillment and a subscription service, while also streamlining the exploration of Blue Star's delectable flavors.
Tech Stack: Custom Built for Success
- Custom Shopify theme for e-commerce
- Klaviyo integration for digital marketing
- Yotpo integration for customer reviews
- Recharge for subscription functionality
The Perfect Recipe
- Full-stack development
- UX/UI/CX design
- Ecosystem audit
- ADA compliance audit
- UX/conversion optimization
- Creative copywriting
- Photography and slow-motion video capture
- Video editing and retouching
With the help of WLCR, Blue Star Donuts achieved exceptional results. The project boosted sales, strengthened brand affinity, and fostered customer loyalty. Blue Star Donuts is now delighting donut enthusiasts nationwide, leaving them craving more, one scrumptious bite at a time.