Portland's Favorite Donut Shop Had to Reinvent How It Sold.
Portland's Favorite Donut Shop Had to Reinvent How It Sold.
Blue Star Donuts built their reputation one location at a time. Brioche-based, chef-driven, and deeply local — the kind of donut shop that earns a line out the door before 9am. Then COVID hit, and the entire model that made them Blue Star suddenly became a liability.
The stores were closed or limited. The brand was strong. The question was whether the website could carry the weight.
It couldn't. Not yet.
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WLCR came in with a full ecosystem audit before rebuilding anything. The existing site wasn't built for what Blue Star needed to become — a brand that could serve a loyal Portland regular and a first-time customer in New York in the same transaction flow.
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The Scope
- UX/UI & CX Design
- Shopify Development
- Full-Stack Development
- Subscription & Fulfillment Architecture
- ADA Compliance
- Conversion Optimization
- Photography & Video Production
- Creative Copywriting
With the help of WLCR, Blue Star Donuts achieved exceptional results. The project boosted sales, strengthened brand affinity, and fostered customer loyalty. Blue Star Donuts is now delighting donut enthusiasts nationwide, leaving them craving more, one scrumptious bite at a time.