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A Jewelry Brand That Builds Clean Water Wells Deserved a Brand as Beautiful as Its Mission.

hands reaching for each other - Do Amore jewelry brand identity redesign — brand design and development Portlanddo amore logo
Brand Strategy, Visual Identity & Ecommerce Design

A Jewelry Brand That Builds Clean Water Wells Deserved a Brand as Beautiful as Its Mission.

Do Amore means "I give with love." Every piece of jewelry they sell funds the creation of clean water sources for communities in need. The mission was extraordinary. The brand wasn't yet telling the story the way it deserved to be told.

When they came to us, Do Amore still carried the visual language of a tech startup — clean in the wrong way, clinical where it should have been warm. The product was custom, considered, and deeply meaningful. The brand needed to be too.

Do Amore logomark construction showing a serif letter M with a water droplet integrated into the base, displayed with grid guidelines on a sage green background.
Do Amore outdoor advertisement on a bus shelter display featuring a black and white close-up of a hand wearing a diamond engagement ring and tennis bracelet, with the Do Amore wordmark in white below.
Social Media Templates for Do Amore

WLCR worked closely with the Do Amore team to rebuild the brand from the ground up — not to reinvent who they were, but to finally make the outside match the inside.

Brand Strategy & Identity | A full rebrand anchored in elegance, warmth, and purpose. A custom logomark featuring a water droplet that quietly connects jewelry to impact. Visual identity and art direction built to feel timeless rather than trendy.

Voice & Tone | Copywriting and voice development that wove the Do Amore story into every touchpoint — from product pages to the checkout flow. The kind of writing that makes someone feel the weight of what they're buying.

Ecommerce Design | A shopping experience as considered as the pieces themselves. Understated, sophisticated, and designed so that every order is visibly tied to its real-world impact.

Do Amore branded order receipt and envelope on a black background, showing a cream-colored packing slip with the Do Amore wordmark and an impact note at the bo…Do Amore branded order receipt and envelope on a black background, showing a cream-colored packing slip with the Do Amore wordmark and an impact note at the bottom confirming a donation to clean water wells, alongside a matching cream envelope with the custom M logomark.

The Scope

  • Brand Strategy & Positioning
  • Logomark Design
  • Visual Identity
  • Art Direction
  • Ecommerce Site Design
  • Voice & Tone Development
  • Copywriting
Do Amore business cards
Mobile Web Design
The Results

Do Amore left the tech startup perception behind and emerged with a brand that finally matched the beauty of what they'd been building all along. The mission was always extraordinary. Now the brand proves it at every touchpoint.

For us, it's one of the most meaningful projects we've been part of. Turning diamonds into clean water, one considered moment at a time.

Got a mission worth telling better?

CONTACT US
Two people holding hands outdoors in golden light, with a Do Amore diamond solitaire engagement ring visible on one hand, set against a soft bokeh background o…Two people holding hands outdoors in golden light, with a diamond engagement ring visible on one hand, set against a soft bokeh background of trees and water.

WLCR is a full-service creative agency based in Portland, Oregon. For Do Amore, our work spanned brand strategy, visual identity, logomark design, art direction, ecommerce site design, and voice and tone development. We work with purpose-driven brands that have earned their story and need a creative partner to help the world finally see it.