Pleasing x WLCR: From Concept to Contender
Pleasing, the brainchild of global pop superstar Harry Styles, sought the expertise of WLCR to navigate the challenges of international DTC sales, innovative product drops, and e-commerce best practices. WLCR's strategic MVP approach and UX/UI design magic culminated in an ADA compliant Shopify Plus platform that generated record breaking sales upon launch.
Planning for a Big Crowd
Pleasing faced the daunting task of establishing a strong digital presence while selling directly to consumers worldwide. WLCR identified the need for an effective architecture to handle the complexities of international sales, ensuring seamless user experience and scalability.
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Navigating Challenges with Style
WLCR's approach encompassed the design of an innovative MVP product, implementing currency selection functionality, planning and executing exclusive pre-orders, and deploying captivating SMS and Email Marketing campaigns to spark anticipation. The result was a cutting-edge solution that harmonized Pleasing's vision with contemporary e-commerce practices.
Tech Stack: Composing a Hit
- Google Analytics for comprehensive insights
- Klaviyo for targeted digital marketing
- Custom Shopify Plus theme for e-commerce
- Geo Targetly for location personalization
- Vimeo for high bandwidth video hosting
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Services that Nailed It
- E-commerce strategy consulting
- MVP product development
- UX/UI design and prototyping
- SMS and email marketing campaigns
- ADA compliance optimization
Unveiling a Superstar
$4 million in sales within the first hour
Countries served during the first launch
Site visitors inspired by Pleasing's manifesto
WLCR's collaboration with Pleasing was a resounding success. The launch of Pleasing's debut product line not only achieved astounding sales figures and global reach but also sparked a movement among consumers to join Pleasing in their commitment to "Do Better." With Pleasing's vision now brought to life, the collaboration resulted in exceptional outcomes and a highly satisfied partner.