Pleasing x WLCR: From Concept to Contender
Pleasing, the brainchild of global pop superstar Harry Styles, sought the expertise of WLCR to navigate the challenges of international DTC sales, innovative product drops, and e-commerce best practices. WLCR's strategic MVP approach and UX/UI design magic culminated in an ADA compliant Shopify Plus platform that generated record breaking sales upon launch.
Planning for a Big Crowd
Pleasing faced the daunting task of establishing a strong digital presence while selling directly to consumers worldwide. WLCR identified the need for an effective architecture to handle the complexities of international sales, ensuring seamless user experience and scalability.
Navigating Challenges with Style
WLCR's approach encompassed the design of an innovative MVP product, implementing currency selection functionality, planning and executing exclusive pre-orders, and deploying captivating SMS and Email Marketing campaigns to spark anticipation. The result was a cutting-edge solution that harmonized Pleasing's vision with contemporary e-commerce practices.
Tech Stack: Composing a Hit
- Google Analytics for comprehensive insights
- Klaviyo for targeted digital marketing
- Custom Shopify Plus theme for e-commerce
- Geo Targetly for location personalization
- Vimeo for high bandwidth video hosting
Services that Nailed It
- E-commerce strategy consulting
- MVP product development
- UX/UI design and prototyping
- SMS and email marketing campaigns
- ADA compliance optimization
Unveiling a Superstar
$4 million in sales within the first hour
Countries served during the first launch
Site visitors inspired by Pleasing's manifesto
WLCR's collaboration with Pleasing was a resounding success. The launch of Pleasing's debut product line not only achieved astounding sales figures and global reach but also sparked a movement among consumers to join Pleasing in their commitment to "Do Better." With Pleasing's vision now brought to life, the collaboration resulted in exceptional outcomes and a highly satisfied partner.