Forging Seamus Golf's Signature Style
Seamus Golf, known for their hand crafted golf accessories and loyal customer base, partnered with WLCR to build a cohesive brand identity. Seeking to streamline their messaging and elevate their consumer touchpoints, Seamus entrusted WLCR to develop a comprehensive brand book and refine their digital presence.
What we did
Strategy and Positioning
Logo Guidelines
Visual Identity
Art Direction
Website Design
Voice and Tone
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Building Consistency, Strengthening Identity
While Seamus Golf had a devoted customer base, their lack of a cohesive brand created inconsistencies in messaging and design. They needed a clear, actionable framework to align their employees, partners, and marketing efforts, as well as a website that truly reflected their passion and dedication.
Defining the Brand, Unifying the Message
WLCR created a detailed brand book, establishing Seamus Golf’s character, voice, tone, and visual identity. This playbook served as a guide for consistency across all touchpoints. Additionally, WLCR revamped their website to mirror the refined brand, seamlessly integrating the new identity into their digital presence.
Tech Stack: Choosing the Proper Clubs for the Shot
- Shopify plus deployment for direct-to-consumer digital experience
- Google Analytics and Meta Pixel for comprehensive tracking insights and paid ad management
- Gorgias for customer experience management
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Services: Like the Wisdom of an Ace Bagman
- Brand Character Development
- Messaging Framework Creation
- Voice and Tone Refinement
- Visual Identity and Digital Style Guide
- Brand Book Creation
- Website Design and Development
- New Product Line Strategy
Measurable Growth Across Key Metrics
6%
Increase in Returning Customer Rate
4%
Increase in Store Sessions
1.3%
Increase in Average Order Value
WLCR’s efforts unified the Seamus Golf brand, creating a cohesive identity and delivering tangible results across digital and physical touchpoints. From a polished brand book to a redesigned website and a new product launch, Seamus now stands positioned for continued success and stronger consumer connections.
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