Crafting Sierra Nevada’s Digital Experience
Sierra Nevada Brewing needed a partner to streamline their website updates, craft engaging content strategies, and improve user experience across consumer touchpoints. WLCR popped the top off a holistic approach to meet these goals, including creative direction, content strategy, and support for product launch campaigns.
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Overcoming bottlenecks
Sierra Nevada’s inefficient codebase and site architecture slowed updates and restricted flexibility. They lacked a unified content direction, a centralized analytics dashboard, and a streamlined way to introduce their non-alcoholic beverages online. Additionally, they sought a team experienced with Headless development, Shopify e-commerce and WordPress to handle their complex tech stack.While Seamus Golf had a devoted customer base, their lack of a cohesive brand created inconsistencies in messaging and design. They needed a clear, actionable framework to align their employees, partners, and marketing efforts, as well as a website that truly reflected their passion and dedication.
Tapping tech:
- Next.js for faster, dynamic website builds.
- Vercel for optimized hosting and seamless deployment.
- AccelPay for direct-to-consumer payment solutions.
- Pear for inventory and operational management.
- Recharge for subscription management and recurring payments.
- Klaviyo for targeted email marketing campaigns.
- Formstack for efficient data collection and form management.
- WordPress CMS for flexible content management.
- Shopify Plus for robust e-commerce.
What we’re pouring:
- Headless website maintenance and development
- UX and UI design
- Content strategy
- ADA compliance testing and remediation
Simplifying, optimizing, and unifying
Together we transitioned Sierra Nevada’s platform from Gatsby/Netlify to Next.js/Vercel, reducing update times significantly. We cleaned up the codebase, created a Data Lake for actionable insights, improved navigation, consolidated redundant pages, and established a direct purchase path. Our team also provided creative and content strategies to better showcase Sierra Nevada’s products.WLCR created a detailed brand book, establishing Seamus Golf’s character, voice, tone, and visual identity. This playbook served as a guide for consistency across all touchpoints. Additionally, WLCR revamped their website to mirror the refined brand, seamlessly integrating the new identity into their digital presence.
Faster updates, clearer insights, tastier results.
Faster site build and deployment times.
Savings in shipping costs from insights gleaned from Data Lake
Sierra Nevada Brewing now enjoys a streamlined and efficient web platform, with storytelling that resonates and a path to purchase that converts. With Data Lake insights saving operational costs and WLCR’s continued support, this partnership is poised to be knocking back wins for a long time.
