Sierra Nevada Didn't Need Another Agency. They Needed a Partner Worth Keeping.
Sierra Nevada Didn't Need Another Agency. They Needed a Partner Worth Keeping.
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Sierra Nevada has been defining American craft beer since 1980. Their brand doesn't need explaining. What they needed was a digital partner who could move at the speed of a company that never stops — new products, new campaigns, new markets, a tech stack that had grown complex enough to slow everything down.
When they came to us, the immediate problems were practical: an inefficient codebase that made simple updates painful, no unified content direction, no centralized analytics, and a fragmented approach to launching new product lines online. They needed a team that understood headless architecture, WordPress, Shopify Plus ecommerce, and could hit the ground running.
What they were really looking for, though they may not have said it this way, was someone they could trust to grow with them.
What started as website support has expanded into a full-spectrum partnership covering strategy, design, engineering, and ongoing execution across Sierra Nevada's entire digital ecosystem.
Strategy – Customer segmentation, digital roadmapping, and portfolio strategy that ties Sierra Nevada's growing family of properties to a unified vision. We don't just execute briefs; we help shape what the briefs should be.
Development | Full-stack engineering including platform migration, data infrastructure, and custom website design and development across sierranevada.com and beyond. The tech stack spans Next.js, Vercel, Shopify Plus, WordPress, AccelPay, Recharge, Klaviyo, and Formstack.
Ongoing Support | Sprint-based maintenance, ADA remediation, and campaign execution that keeps the brand moving between bigger builds.
New Site Strategy | Years of shared data and a deepening strategic partnership have laid the groundwork for a comprehensive rethink of sierranevada.com. The direction is clear. The foundation is built. The next chapter is underway.
The Scope
- Ecommerce Website Development
- UX & UI Design
- Full-Stack Engineering & Platform Migration
- Content Strategy
- Digital Strategy & Roadmapping
- ADA Compliance & Remediation
- Campaign Design & Execution
- Ongoing Site Support
Sierra Nevada came to WLCR needing reliable support. What grew from that is a partnership built on trust — proven over years of shipped work, expanding scope, and a full site overhaul now underway that neither side could have built without the other.
That's the kind of relationship we work for. Not the handoff. The long game.
Building something that needs a partner, not just an agency?
WLCR is a full-service creative agency and website development agency based in Portland, Oregon. For Sierra Nevada Brewing Co., our work spans ecommerce website development, UX and UI design, full-stack engineering, content strategy, ADA remediation, and ongoing digital partnership across their web ecosystem. We work with established consumer brands that need a technical and creative partner who can move fast, think strategically, and grow with them over time.