A Tea This Deliberate Deserves a Digital Experience to Match.
A Tea This Deliberate Deserves a Digital Experience to Match.
Steven Smith spent decades defining what exceptional tea could be. Every batch traced, every ingredient sourced with intention, every blend a considered act. The brand that carries his name holds that standard in everything it does.
The website wasn't keeping up. User experience was inconsistent, conversions were underperforming, and the platform couldn't showcase what made Steven Smith Teamaker genuinely different — the origin stories, the batch lookup, the craft behind every tin.
The digital experience needed to be as considered as the product itself.
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WLCR started with a full audit and roadmap aligned to Smith's marketing initiatives before touching a single design element. From there we moved through UX and UI refinement into a ground-up custom Shopify Plus build.
Design & Development | A custom Shopify Plus theme built to reflect the brand's craft-forward identity — clean, intentional, and built to convert. React and Vercel handle performance. Snowflake powers the custom batch lookup, letting customers trace every blend back to its origin.
Commerce Features | Subscriptions, bundling, and wholesale flows built natively into the experience. Recharge for subscription fulfillment, Yotpo for reviews, Klaviyo for marketing, Fishbowl for inventory — every integration chosen to serve the brand, not complicate it.
The result is a DTC and wholesale ecommerce experience that finally matches what's in the tin.
The Scope
- UX & UI Design
- Shopify Plus Development
- Custom App Development
- Subscriptions & Bundling
- Batch Lookup & Origin Tracing
- Third-Party Integrations
- Content Planning
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Steven Smith Teamaker now has a fully functional, high-performing DTC and wholesale ecommerce experience. The platform showcases what's always made the brand worth seeking out — and converts the customers who find it.
For us, the measure is simpler. A brand this deliberate deserved a digital experience built the same way.
Ready to build something as considered as your product?
WLCR is a full-service creative agency and ecommerce development studio based in Portland, Oregon. For Steven Smith Teamaker, our work spanned UX and UI design, custom Shopify Plus development, custom app development, and third-party integrations across their DTC and wholesale ecommerce experience. We work with craft brands that have earned their reputation and need a digital presence built to the same standard.