Refining Steven Smith Teamaker's Legacy
Steven Smith Teamaker partnered with WLCR to optimize their website and enhance the user experience, while staying true to their brand values of craft, quality, and creativity.
Steeped in Challenges
Smith Teamaker aimed to improve user experience, boost conversions, upgrade their e-commerce platform, and enhance site speed, all while showcasing their unique batch lookup features and ingredient sourcing practices.
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Composing a Unique Experience
WLCR adopted a phased approach, beginning with a comprehensive audit and roadmap aligned to Smith’s marketing initiatives. We refined the UX and UI, launching a custom Shopify Plus theme featuring innovations such as subscriptions, bundling, and origin batch lookup.
Tech stack: Just the Right Pairing
- Custom Shopify Plus theme for e-commerce
- React javascript framework
- Vercel scalable cloud infrastructure for reliable hosting and deployment
- Snowflake cloud database with custom middleware for batch lookup retrieval
- Fishbowl for accelerated inventory management
- Google Analytics for comprehensive insights
- Custom Klaviyo for targeted digital marketing
- Recharge for satisfying subscription fulfillment
- Yotpo integration for customer reviews
Our Service Infusion
- UX and UI design
- Content planning
- Wireframing and prototyping
- Software Engineering and third party app integrations
- Custom app development
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Thanks to our partnership, Steven Smith Teamaker now enjoys a fully functional and high-performing DTC and Wholesale e-commerce experience. The improved user experience, impressive results, and collaborative journey have created a lasting legacy for both their customers and their partnership with WLCR.