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Propelling Submarine Hospitality into a New Era

A Digital Renaissance for Portland's Premier Restaurants

Submarine Hospitality, the restaurant group behind Portland favorites Ava Gene's and Tusk, enlisted WLCR's expertise in elevating design, art direction and the digital space to reboot the marketing efforts and breathe new life into their newly reopened and anticipated restaurant concepts.

The Gastronomic Conundrum

Submarine Hospitality faced the challenge of reopening multiple restaurants after temporary closures during the COVID-19 pandemic. They needed to generate buzz and inform the public about the reopenings while also introducing a highly anticipated new pizza restaurant.

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Sailing the Creative Seas

WLCR embarked on a voyage of creative exploration, devising a comprehensive approach to tackle the challenges. By providing new creative and design directions, optimizing digital presence, curating captivating photography, and implementing strategic email marketing campaigns, WLCR helped build excitement within the Portland community and shepherd the Submarine Hospitality restaurants into the spotlight.

Crafting a Digital Epicurean Experience

  • Full Service Strategic Partnership
  • Digital Ecosystem Optimization and Management
  • Paid Media, Owned Media, and Social/Community media strategy and execution
  • Email marketing strategy and implementation
  • Creative direction and design concepts
  • Interior decoration and packaging design
  • Photography and video production
  • Merchandise design and print collateral creation
  • Official taste testers ;)
A person crafting a cocktail

Evidence of Progress

Open rate increase for marketing emails

4 Properties reopened post pandemic

The Sweet Taste of Success

The collaboration between Submarine Hospitality and WLCR bore fruit, building anticipation and hype, and fueling the successful reopening of the restaurants and creating an ongoing partnership. Submarine Hospitality now thrives in a robust digital ecosystem while WLCR continues identifying efficiencies and opportunities for durable growth.

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