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Selling Cannabis Online Isn't Simple. Building Two Sites That Do It Right Is Even Harder.

A person standing outdoors in a park holding a can of Wyld Blackberry CBD Sparkling Water.wyld logo
Shopify Plus Development, UX/UI Design & Ecommerce Strategy

Selling Cannabis Online Isn't Simple. Building Two Sites That Do It Right Is Even Harder.

Wyld had already won the shelf. The Pacific Northwest's leading cannabis edibles brand, expanding into new markets, with a product line that had earned genuine consumer loyalty. What they needed was a digital presence that matched the ambition.

The problem was structural. Cannabis regulations vary by state, restrict what can be sold online, and require a level of compliance architecture most ecommerce platforms aren't built for. Wyld needed two separate digital experiences — a fully functioning CBD ecommerce site and an immersive brochure site for their cannabis products that couldn't be sold online but still needed to convert browsers into believers.

One brand. Two sites. Zero margin for a compliance misstep.

A hand holding a smartphone displaying the Wyld website product page for Raspberry Gummies, showing the product image, rating, price, and quantity selector against a terracotta background.
A hand holding a Wyld gummy against a pink and white gradient background
Two Wyld CBD canned drinks in blackberry and orange flavors sitting in a teal bicycle basket, with a tattooed cyclist in the background preparing to ride.

WLCR started with a full ecosystem audit and strategic roadmap before a single line of code was written. The work that followed was some of the most technically ambitious we've done.

Design & Development | A custom Shopify Plus theme for the CBD ecommerce experience, migrated from WooCommerce and built for conversion. Recharge for subscriptions, Yotpo for loyalty and reviews, and a UX designed to turn first-time visitors into repeat customers.

Immersive Brochure Site | For the cannabis side, we built something closer to an experience than a website. Contentful CMS, React, Next.js, and Three.js combined to create a WebGL-based, interactive 3D environment with real-time lighting, power consumption management, and a level of craft that matched the product it was showcasing.

Compliance & Optimization | Age restrictions, regionally specific product information, ADA compliance, and conversion optimization built into every layer of both properties.

Wyld CBD Peach Gummies PDP page of website

The Scope

  • UX/UI & CX Design
  • Shopify Plus Development & Migration
  • Custom Ecommerce Development
  • Immersive 3D & WebGL Development
  • Subscription & Loyalty Architecture
  • ADA Compliance
  • Conversion Optimization
  • Copywriting & Tone Development
  • Asset Management & Image Retouching
Wyld Blackberry gummies container on a wooden side table
Three mobile screenshots of the Wyld website showing an FAQ and contact page, a product page for Raspberry Sativa Gummies with botanical illustration, and a di…Three mobile screenshots of the Wyld website showing an FAQ and contact page, a product page for Raspberry Sativa Gummies with botanical illustration, and a dispensary locator map with nearby Portland retail locations.
The Results

Wyld grew substantially across all key metrics in the years following launch — year-over-year revenue, recurring revenue, and CBD conversion rates all moved meaningfully in the right direction.

More than the numbers: a brand that had already won in the physical world now had a digital presence worthy of where it was headed.

Building something with real technical complexity and zero room for error?

LET'S TALK
Wyld CBD Huckleberry gummies container on a cream background

WLCR is a full-service creative agency and ecommerce development studio based in Portland, Oregon. For Wyld, our work spanned UX/UI design, custom Shopify Plus development, WooCommerce migration, immersive WebGL development, ADA compliance, and conversion optimization across two distinct digital properties. We work with consumer brands navigating complex regulatory environments that need a technical and creative partner who can handle the hard parts without losing sight of the brand.