Wyld's Delicious Digital Transformation
Wyld, the pioneering cannabis edibles brand based in the Pacific Northwest, partnered with WLCR to take their online presence to the next level. With their market dominance expanding, Wyld sought the expertise of WLCR to develop a robust e-commerce platform that aligned with their ambitious growth plans.
Igniting the Creative Spark: Overcoming Unique Challenges
Wyld faced a set of unique challenges in the cannabis industry, from complying with regionally specific legal regulations on age restrictions and product information to navigating the restrictions on selling cannabis-based products online. They needed two separate websites – an e-commerce site for their CBD products and a creative brochure site to showcase their cannabis offerings.
Innovative Solutions: Paving the Way to Success
WLCR brought their design and engineering chops to the table, crafting a custom Shopify theme for Wyld's CBD e-commerce site, complete with an effortless subscription model.
To showcase the cannabis products without violating online sales restrictions, WLCR leveraged Contentful CMS and the Framer Motion animation library to create an immersive brochure site. The goal was to enhance product imagery, establish a flexible framework for future expansions, and deliver a seamless user experience.
Tech Stack: The Building Blocks of Success
- Contentful for content management
- Three.js for interactive 3D experiences
- Netlify for scalable cloud infrastructure
- Custom Shopify theme for e-commerce
- Recharge for subscription management
- Google Analytics for comprehensive insights
- Yotpo for loyalty, referrals, and reviews
Crafting the Perfect Blend of Services
- Thought Leadership to spark Innovation
- Full Ecosystem Audit
- Strategic guidance
- Migration from Woo Commerce to Shopify Plus
- UX/UI/CX Design
- Full-stack development
- ADA Compliant Delivery
- UX/Conversion Optimization
- Copywriting and tone development
- Asset Management and Image Retouching
- Ideation, management, and implementation of an interactive, animated, WebGL based, immersive 3D rendering, including real time lighting awareness, power consumption management, and delightfully playful CX
Major growth in the first three years
Y0Y revenue growth
Increase in recurring revenue
Conversion rate for CBD products
WLCR's exceptional work not only resulted in substantial business growth for Wyld but also elevated the brand's image and positioned them for successful expansion into new territories. The project concluded with positive outcomes, solidifying a lasting partnership between Wyld and WLCR, and leaving both parties ecstatic with the transformative results.